Microsoft Enhances Virtual Earth Product in Great Britain

Microsoft Corp. and Intermap Technologies Corp. today announced the launch of Microsoftís enhanced Virtual Earthô 3-D viewing platform based on Intermap Technologiesí highly accurate and up-to-date elevation data for all of Great Britain. Intermap is also creating similar maps for all of Western Europe and the continental United States. The resulting product delivers a more seamless and accurate 3-D experience for all Internet users visiting Microsoftís Live Search Maps for England, Scotland and Wales.

Intermapís precise and uniform 3-D digital terrain model serves as the foundation for the placement and alignment of aerial photography and other geospatial images. These images are then layered upon this 3-D foundation to better align and place objects without distortion or undulation, thus creating a superior end product.

ìMicrosoft is committed to delivering the highest-accuracy and highest-quality product for our Live Search Maps customers, and this enhancement is another step toward meeting this commitment,î said Aric Weiker, director of product management for the Virtual Earth platform at Microsoft. ìHaving Intermapís highly accurate and reliable foundation layer under our imagery and building models allows us to provide one of the most accurate viewing experiences on the Internet today.î

Live Search Maps is Microsoftís online local search and mapping service that combines unique birdís-eye imagery with advanced driving directions, Yellow Pages and other local search tools. Powered by the companyís Virtual Earth mapping and location platform, these features give users useful new ways to map and find directions to various locations, and to better visualize their surroundings from multiple aerial vantage points.

ìThis is a fundamental change for the industry as Microsoft raises the bar for accuracy and realistic 3-D experiences,î said Eric DesRoche, senior vice president of automotive and consumer electronics at Intermap. ìWhile an accurate visualization application is important to deliver to consumers, our relationship with Microsoft begins to pave the way for the delivery of additional value-added products for the business and consumer markets within Great Britain, Europe and the U.S.î

As part of Intermapís worldwide proactive data collection efforts, Great Britain is currently in the companyís data library. In addition, Intermap is now aggressively mapping Europe under its NEXTMapÆ Europe program. Data for the entire country of Germany is currently being placed in the Intermap library, and data collection for the remainder of Western Europe is scheduled for completion by the end of 2007. The continental U.S. is being mapped concurrently with the European initiative and is scheduled for completion by the end of 2008.

About Intermap Technologies

Intermap Technologies (TSX: IMP.TO, AIM: IMAP.L) enables customers to facilitate better decision-making and create applications for numerous commercial, governmental, military, and consumer products through the purchase of high quality and affordable elevation datasets. The Company is proactively remapping entire countries and building unprecedented national databases, called NEXTMap, consisting of highly accurate digital topographic maps that include elevation data. Demand for NEXTMap data is growing as new commercial applications are emerging, including geographical information systems (GIS), engineering planning, transportation, automotive, navigation, flood, irrigation, environmental management and planning, telecommunications/wireless network planning, aviation, simulation, and 3D visualization. Internet applications include virtual tours, topographic maps and computer games. Datasets are also used to add interactive intelligence to airborne and satellite imagery.

Headquartered in Denver, Colorado, Intermap employs more than 425 people worldwide, with additional offices in Calgary, Detroit, Jakarta, London, Munich, Ottawa, and Prague. For more information, visit

About Microsoft

Founded in 1975, Microsoft (Nasdaq ìMSFTî) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For more information
In Europe: Sue Glanville,
Say Communications for Intermap Technologies,
+(44) (0) 208971 6423,

(Source Microsoft)

Author: EARSC

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