Mar 11, 2015

UrtheCast Partners With Pepsi® To Provide Innovative Earth Video Solutions For The New Pepsi Challenge™

VANCOUVER, March 11, 2015 | UrtheCast Corp. (TSX:UR) (“UrtheCast” or the “Company”) today announces that it has signed its first brand partnership, teaming with PepsiCo Inc. (“Pepsi”) to provide the world’s first full-color, Ultra High-Definition video footage of Earth captured from space for the brand’s 2015 global program, the Pepsi Challenge. Harnessing UrtheCast’s Ultra HD video technology camera suite onboard the International Space Station (ISS), Pepsi will challenge live production conventions with the first-ever, epic film adventure shot from space.

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“Enabling world change is especially important to us; in fact, it’s the core of the UrtheCast vision,” explained UrtheCast Chief Executive Officer, Scott Larson. “We’re truly excited to see the ways in which the new Pepsi Challenge will allow us to harness UrtheCast’s technology. This is proving to be a highly-innovative collaboration and we can’t wait to reveal what’s coming around the corner.”

For more information on the Pepsi Challenge, please visit www.PepsiChallenge.com.
For more information on UrtheCast visit our website at www.urthecast.com.

About UrtheCast Corp
UrtheCast Corp. is a Vancouver-based technology company that is developing the world’s first Ultra HD video feed of Earth, streamed from space in full color. Working with renowned aerospace partners from across the globe, UrtheCast has built, launched, installed, and will soon operate two cameras on the ISS. Video and still image data captured by the cameras will be downlinked to ground stations across the planet and displayed on the UrtheCast web platform, or distributed directly to partners and customers. UrtheCast’s cameras will provide Ultra HD video and still imagery of Earth that will allow for monitoring of the environment, humanitarian relief, social events, agricultural land, etc. Common shares of UrtheCast trade on the Toronto Stock Exchange as ticker ‘UR’.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

For further information:
media@urthecast.com
For further information:
Nicole.Tronolone@pepsico.com

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