Mar 05, 2009

Global Marketing Insights Releases 2008 USGS Africa Remote Sensing Market Study

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Global Marketing Insights, Inc. has completed the “2008 Africa Survey and Analysis of the Remote Sensing Market, Aerial and Spaceborne-10 Year Trends” and delivered the final report to the U.S. Geological Survey (USGS).

The USGS serves the Nation by providing reliable scientific information to describe and understand the Earth; minimize loss of life and property from natural disasters; manage water, biological, energy, and mineral resources; and enhance and protect our quality of life.

The USGS contracted Global Marketing Insights to conduct a research study of the Africa remote sensing market as it relates to aerial and satellite data technologies. Global Marketing Insights created a series of extensive on-line surveys encompassing trends impacting the remote sensing industry as well as application usage, and data needs concerning aerial film, aerial digital, aerial sensors and satellite data. These surveys were completed between January 2008 and January 2009.

“USGS’s primary goal for the survey was to learn more about the remote sensing needs for Africa in order to support and assist the users,” said Dr. Shawana Johnson, President of Global Marketing Insights. “The survey study also provides a comparison to the Western and Asian studies that were previously completed (through NOAA contracts) and it provides insights into where the worldwide remote sensing market is heading – from the viewpoints of both data and service providers and end users.”

Global Marketing Insights established an international network of 13 Alliance Research Partners that hosted the website for the surveys and encouraged in-country clients to participate in the online survey. Ultimately, 377 online surveys were completed, as well as 20 in-depth personal interviews recorded.

Participants in all segments of the geospatial industry will find valuable market insight in the USGS 2008 Africa Remote Sensing Survey report. Some of these trends and insights include:

 There is a positive movement in the use of remote sensing and opportunities for the use of geospatial data to make an even greater societal contribution to Africa’s sustainable development in the near future.

 The private sector is starting to drive the process of developing geospatial data on the continent.

 Respondents believe they have an adequate amount of remote sensing expertise but they need a greater number of accessible geospatial data sets. Data becoming a commodity is the number one trend to impact them.

 Overall, the respondents believe that greater ground resolution is the technical advance that will impact their businesses the most followed by improved GPS units and increased data storage capabilities.

About Global Marketing Insights, Inc.:
Established in 1997, Global Marketing Insights, Inc. provides a wide range of business planning and market research services, including targeted product/service market studies and competitive market research. Global Marketing Insights, Inc. provides strategic planning and market research to government agencies and private sector firms seeking to develop their geospatial business interests. Global Marketing Insights Inc. is a sub contractor to the USDA FAS Office of Global Analysis providing market research and business planning capabilities. Global Marketing Insights, Inc. is the author of the NOAA 2005-2015 International Remote Sensing Study and the NOAA 2006-2016 Asian Remote Sensing Study. Call Sherry Loy 216-525-0600 with questions concerning the 2009 South America Remote Sensing Research Study.

Visit Global Marketing Insights, Inc. in Booth# 713 at the ASPRS Conference, Baltimore, MD March 10-13th to receive a FREE COPY of the most recent US, Canada, Europe, Africa and Asia Remote Sensing Studies.

Sherry Loy (sherryloy@praeis.com)
Phone: 1-216-525-0600
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