The ultimate goal of Business Beyond Borders is to increase economic growth within and outside Europe.
Among the services it offers, the initiative helps companies participating in international fairs and exhibitions in maximising the benefits of their participation, notably through the organisation of Business to Business (B2B) and Cluster to Custer (C2C) matchmaking events.
The proposed support covers “before the event” activities (e.g. selection of potential business contacts and arrangement of business meetings), “during the event” activities (e.g. personalised assistance on the spot) and “after the event” activities (e.g. further development of first business contacts).
The initiative is coordinated by EUROCHAMBRES, the Association of European Chambers of Commerce and Industry, which represents over 20 million businesses in Europe – 98% of which are SMEs.
The first opportunity for EO companies will be in Genera 2017 in Madrid, a trade fair dedicated to energy and environment (Madrid, 28 Feb-3 March). Other forthcoming events outside Europe could be of interest as well, such as the African Utility Week (Cape Town/RSA, 16-18 May 2017) focusing on energy and water and CEBIT (Sydney/Australia, 23-25 May 2017) devoted to ICT and digital services).
More information at the BBB website