London-based, what3words has created a global location reference system that gives every 3m x 3m square on the planet a fixed and unique 3 word address. Selecting from various imagery sources, Earth-i acquired a large amount of data from a manned aerial platform taking images from multiple angles of the Farnborough International site, to build a highly accurate 3D model. The data was then processed at Earth-i to produce a single, 9cm resolution plan-form image using the 3D model to correct the different image view angles. These images were then divided up into tiles ideal for internet delivery and on receipt of the finished image what3words overlaid their 3m x 3m grid system to integrate it with the optical data from Earth-i.
This means the Farnborough operations team can react efficiently to situations that arise, knowing exactly where everything and everyone is. So a team member in the field can simply say “I need backup at friday.visit.look” and others can navigate there easily, while the team in HQ can see exactly where this location is, using the image of the site overlaid with what3words. The map of Earth-i imagery plus what3words allows for visualisation of the site assets and infrastructure, along with both 3 word address search and discovery.
Richard Blain, CEO of Earth-i, commented: “We are delighted to working closely with what3words to deliver geospatial and information solutions that tackle practical problems faced by governments, business, organisations and agencies. As one of the preeminent Air and Space events in the world, it is particularly exciting that we were able to deliver a useful tool to the organisers of Farnborough International, as we attend the show for the first time.”
what3words is a universal addressing system based on a 3mx3m global grid. Each of the 57 trillion 3mx3m squares in the world has been pre-allocated a fixed & unique 3 word address. Their geocoder turns geographic coordinates into these 3 word addresses & vice-versa.
As it is an algorithm their solution takes up less than 10MB, small enough to install on almost all smartphones and works across platforms and devices.what3words is a plug-in for businesses and individuals, via an API, to enhance their own products and services with simple and precise addressing.
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